Search Engine Optimization News: the Average Search String is now Four Words
Writing by Brick Marketing on Friday, 15 of February , 2008 at 10:34 am
Here is a bit of search engine optimization news that is interesting but not all that exciting. People are now, on average, entering in four keywords for their search terms. What does this mean for search engine optimization? It means that our customers are getting more creative and dare I say it, more specific. The industry heavy hitters will be already onto this fact and pulling out marketing content to capitalize on it. According to an article on Web Pro News:
Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.
That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.
It is definitely time to get creative with the keyword rich content that we use for search engine optimization. There was a time when one or two word terms would have achieved the desired effect; not anymore. We need to start gearing our keyword rich content towards longer search queries. It will take time, it will cost money but in the end, search engine optimization tends to pay for itself.
Category: Website Search Engine Optimization
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