Website Search Engine Marketing is Never More Important than Now
Writing by Brick Marketing on Wednesday, 2 of January , 2008 at 8:50 pm
In a recent survey, 58% of 2800 Americans stated that the Internet was the place they turned for information regarding various matters. 30% chose to visit libraries with others stating that they would contact government agencies directly. The ten issues that were surveyed are as follow:
1. dealing with a serious illness or health concern
2. making a decision about school enrollment, financing school, or upgrading work skills
3. dealing with a tax matter
4. changing a job or starting a business
5. getting information about Medicare, Medicaid, or food stamps
6. getting information about Social Security or military benefits
7. getting information about voter registration or a government policy
8. seeking helping on a local government matter such as a traffic problem or schools
9. becoming involved in a legal matter
10. becoming a citizen or helping another person with an immigration matter.
What does this mean for website search engine marketing? The answer is simple, more people than ever before are turning to the Internet as their primary source of information. One could argue that an advertisement with a search engine, or some well placed SEO content can have more impact and drive a lot more business than a Yellow Pages ad.
Website Search Engine Marketing makes sense, it gives you a global audience on top of a local audience. While some might argue that it cuts out people without the means for Internet access. The fact is, if they don’t have Internet access, they might not have the means to afford your product or service anyway. Website search engine marketing caters to a segment of the population that has disposable income. I would be interested to see a few shopping related questions in the above survey.
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Category: Website Search Engine Marketing
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