Website Search Engine Marketing Bombshell: Google Loses Search Market Share
Writing by Brick Marketing on Monday, 21 of January , 2008 at 7:13 pm
For the first time since I can remember a month went by that Google didn’t gain search market share. In fact, Google slipped and it was quite a slip at that. Between November and December of 2007, Google lost 1.4% of its search traffic. While Google does control over half of search traffic, 1.4% is a significant loss. Many would assume that the points have gone to Yahoo but they haven’t. Microsoft has been the big winner with the latest figures. Considering how new they are to the search game, Microsoft’s gains are significant.
The following passage is from an article that recently featured in Web Pro News and is well worth checking out if you have the time:
In November 2007, Google held 57.7 percent of the search market, as they handled nearly 4.3 billion queries.
In December, Google’s nearly 4.1 billion queries occupied only 56.3 percent of search. Yahoo saw a smaller search drop, from 17.9 percent (1.3 billion queries) in November to 17.7 percent (1.27 billion queries).
Microsoft’s MSN and Live Search brought in 996 million queries in December, good enough for 13.8 percent in December. These represented a gain from 881 million November queries (12 percent.)
What does this all mean for website search engine marketing? Microsoft is a real contender. They are getting massive search traffic of late and for website search engine marketers that means ads on more sites. Microsoft offers great value for money and with the launch of their affiliate program, you can bet they will develop an army of loyal affiliate marketers in a very short amount of time. My prediction, if I might be so bold, is that by this time next year Google will drop a few more points to Microsoft who we might see slip into the number two spot. If Microsoft does not make number two by the end of the year, I will be surprised.
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Category: Website Search Engine Marketing
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