Google’s New Image Search Patent Big News for Website Search Engine Marketing
Writing by Brick Marketing on Saturday, 5 of January , 2008 at 11:45 am
In an article on Marketing Pilgrim today, Roderick Ioerger discusses a patent that was registered by Google approximately six months ago. The patent involves technology that will allow Google to search for text in images. This has excellent potential for website search engine marketing applications.
Information Week has reported that in June of 07 Google filed a patent application, which has just become available, outlining a “method of optical character recognition in digital images.” The application seems to cover both static images as well as video. The ability to do this could radically change a number of existing Google services as well as again change the way the Internet marketing world interacts with images and video.
How can this technology be applied to website search engine marketing? The answer has more to do with site optimization than search engine optimization. Less actual text will be required for websites. People will be able to build websites that make use of text in images without worrying about the traffic that they may or may not be sacrificing by doing so. People will still need to tag their images for screen readers and for images that do not contain text, but images that do contain enough text may be able to stand alone.
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Category: Website Search Engine Marketing
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