Why Social Networks could Offer the Next Big Boost to Website Sales
Writing by Brick Marketing on Saturday, 12 of January , 2008 at 11:16 pm
E-mail is dead, or so we keep hearing and while the jury may be out on that claim for now, one must concede that E-mail marketing has taken a massive hit thanks largely to the MySpace and Facebook generation. The traditional means to contact customers regarding website sales has always been to send out e-mail, but the fact is more people are checking their inboxes less often than ever before. It is not that e-mail is dead; it has gone the way of snail mail. It has become far more convenient to sit on Facebook and poke your buddies. Should people change from the traditional website sales approach to something that is more, socially oriented?
The time is coming, whether website marketers like it or not, that a large number of website sales will be generated through social networks. It has gotten to the point that at the very least, people should consider putting profile fields in their sign up forms and adding a preferred method of contact box. Get those Facebook and MySpace profile names, people; social networks are the new email. If you start incorporating a social marketing strategy into your overall business strategy now, you can be well positioned for the future. It will be interesting to see the percentages of website sales that businesses attribute to social networks over the next few years and how those numbers correspond with email figures.
Social marketing requires a little bit more work than E-mail marketing. While MySpace can be automated on the most part, Facebook has a few limitations. Despite the fact that you might actually have to click a little, Facebook does work quite quickly. Setting up a page requires a minimum of work and there are more applications coming out every day. I do not believe that social networking is an e-mail killer. I think that email will continue to make significant contributions to website sales revenues, but it is going to take a hit. Now is the time to cover all the bases.
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Category: Website Sales
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