Why 2008 could be the Biggest Website Marketing Year Yet

Writing by Brick Marketing on Monday, 7 of January , 2008 at 6:15 pm

While some analysts are predicting doom and gloom for 2008, I am going to go the other way completely and say that I think that 2008 could hold amazing things for the website marketing industry. In yesterday’s article we took a look at what some of the doomsayer claims that are floating around and I posited some opinions as to why they could be mistaken. Today, we are going to re-examine the argument and take it a step further. I do not believe that we are going to see a dot com crash in 2008, here is why:

Emerging markets – The world is coming online in ways that had not previously been seen. More people than ever before have access to the Internet. More people than ever before have broadband connections or are planning to get connected. More people than ever before are using the Internet to research products or services that they wish to pay for. In short, more international commerce is related to website marketing.

Times have changed - One might argue that the dot com crash occurred because there was not really the infrastructure to support that level of commerce that was taking place around the year 2000. Web 2.0 technology is able to support websites that are much more robust. The experience is better and that is leading more people to choose web stores over bricks and mortar stores. Website marketing now has the tools that are required to do the job properly.

The numbers – Advertising is not going to dry up. Even if there is a global recession, companies are still going to want to sell their products. People are not going to disconnect from the Internet, so it will always represent massive marketing potential. I think that it is more likely that we will see continued growth in website advertising over 2008. Website marketing should experience a year of continued growth in 2008.

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Category: Website Marketing

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