Website Marketing Lessons From the Health World

Writing by Brick Marketing on Friday, 18 of January , 2008 at 8:56 am

According to an iCrossing article that was featured in Web Pro News yesterday, more than half of Americans look to the Internet for health related information.

More than three quarters of people said health care professionals are their most trusted health resource but Internet resources are considered more trustworthy than friends/coworkers, pharmaceutical companies and television.

What are health sites getting right about their website marketing?

A lot of medical and dental clinics have their own blogs or informational websites these days. It is not a substitute for the competent medical advice, but sometimes it is enough to satisfy niggling doubts that people have with their health issues. Many law firms do the same thing with regard to their website marketing.

Educating one’s clients, customers or patients can build up a great deal of customer goodwill. Not every person that visits a medical site needs to see a doctor. They might be looking for information on weight loss. They might be exhibiting some symptoms that are troubling to them. They might be researching an existing medical condition. If such people have a doctor in their area that dispenses reliable advice there is little doubt where they will be going the next time they get sick. This is website marketing at its most basic.

What precautions do health sites need to take with regard to their website marketing?

Health sites need to take special care in relation to their website marketing. It is possible to slap together a pile of search engine optimized articles and watch the hits roll in. The trouble is, there is a huge amount of pressure on medical sites. If their information is inaccurate, the consequences could be dire. At the very least, these sites have a duty of care to ensure the accuracy of the information on their websites.

What can non-medical search marketers learn from health sites?

Educating your client or customer is a wonderful thing. While you might miss out on a few mistaken sales, people will appreciate your business ethics. Ethical businesses attract a great deal of goodwill and positive word of mouth. Do not lose site of the bigger goal of your website marketing. If you want to build a thriving business, customer goodwill is vital. That so many people turn to the Internet for their health related information reveals that there are a great many trusted medical websites.

Category: Website Marketing

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