A Website Marketing Apocalypse, We’ll see about that

Writing by Brick Marketing on Sunday, 6 of January , 2008 at 8:41 pm

Since the dot com crash of 2000, a lot of website marketing folks are justifiably a little nervous regarding the future of their business on the World Wide Web. We have learned a lot since then, but as with all types of business, things could head south at any minute.

There are some that are predicting that 2008 will be the year that it happens. I for one do not believe that we will see a dot com specific crash over the current year, but we could see some serious economic downturn. This has more to do with banks and sub-prime mortgages than anything else.

The following is a passage from Web Pro News, the article is worth a read and discusses some of the economic woes that we find ourselves in at the start of 2008.

Feeling The Fear yet? Greg Linden might think you should. He has one prediction for 2008, and it’s not a pretty one:

We will see a dot-com crash in 2008. It will be more prolonged and deeper than the crash of 2000.

The crash will be driven by a recession and prolonged slow growth in the US.

Linden also thinks online advertising will go flat at best, or even decline. Google and Yahoo will suffer, and ads driven by spyware and malware will return in a big way, all over the Internet.

I believe that Linden is off the mark. Yes, 2008 is going to be a tough year for the economy. The sub-prime mortgage fiasco could very well kick off a chain reaction around the world and see economic slumps in countries that have economies closely linked to the United States. This will affect other sectors of the economy, which ones is hard to say, but I hardly see this as indication of a coming dot com crash.

Recessions hit from time to time and there is a high possibility that a recession is on the way; that does not mean that we are headed for economic meltdown. The 2000 dot com crash involved a relatively new business sector. By 2008, I would like to think that the website marketing sector has matured somewhat.

I don’t believe that 2008 spells trouble for website marketing. It will be a tough year for a lot of people, in a lot of business sectors. We will likely feel the pinch and people may have to tighten their belts a little but unless anything unforeseen happens, it should be business as usual, perhaps with some slightly tighter budgetary constraints.

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Category: Website Marketing

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