Email as a Website Marketing Tool
Writing by Brick Marketing on Wednesday, 5 of December , 2007 at 8:02 am
I must confess something to you all, I am a sucker for good computer products. I am not the sort of person that rushes out to buy the latest Sony Vaio. My needs are a little more narrow. I do a lot of typing, a lot of typing. So I do not really care for squinting at a little laptop screen. I like a monitor that is big enough to line up to A4 or at least B5 sheets of paper side by side for more writing and design work. On top of that, I also like a keyboard that offers just enough spring, has a high polling rate (because I type pretty quickly) and has keys that suit the size of my fingers. I have used just about every brand in the past, but recently I have been very happy with a particular manufacturer of gaming keyboards called Razer. Whether you have heard of Razer or not is not an issue. What is an issue is the way that they use email as a powerful website marketing tool. They have the balance down just right and their emails have brought me back to their site half a dozen times over the last week. Better still, they have managed to upsize my order to the tune of $80 by selling me on a slick looking mouse as well. How did they do it?
About once or twice a week I get an email from them. It is either announcing a new product, a new special, a new affiliate marketing deal, gift guide, gaming guide or something of the sort. The emails are all glossy and entirely HTML. They are full of deep links that pull you to one product page or another within the site. Sometimes they offer specials that are not specials at all, limited edition reruns of popular products of the past, that sort of thing. The thing is, the product that I am interested in was not in any of the emails that they sent me. I found it from one of the pages that was linked to. The emails are full of links that take you to just about every sales page on the site. Such emails are a lot of work to write, but powerful, powerful marketing tools.
A regular email newsletter is a powerful tool to promote repeat business. The entire anecdote in the first paragraph highlights just how effective emails can be. I am not easily swayed, but they had me reaching for my credit card. If you are looking at how to get started with email newsletters, come to visit us at Brick Marketing. We can give you a great deal of useful advice regarding this and many other email tools. If you are already aware of the principals behind newsletter emailing then perhaps you are interested in a reliable bulk mail delivering system. If you need to deliver large numbers of emails to your clients then we recommend Constant Contact.
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Category: Website Marketing Tools
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