Website Marketing Content: Quality Counts for Something
Writing by Brick Marketing on Saturday, 19 of January , 2008 at 9:03 pm
Call me an optimist, but I really do believe that the quality of website marketing content writing is improving. I think that search engines are largely to thank for that. As algorithms have become more complex, smarter webmasters have turned to professional writers for much of their website marketing content. You still see poor writing around, but the amount of high quality website marketing content has increased substantially.
The following passage is from an article that was featured in Web Pro News yesterday:
Seventy percent of consumers use the Internet to research consumer packaged goods before visiting a store according to a survey from Prospectiv “2007 Consumer Packaged Goods survey.”
When conducting research for consumer packaged goods (CPG) online 27 percent of consumers say they prefer e-newsletters followed by 25 percent who favor search tools. Fourteen percent said they used general saving and shopping sites along with branded product sites.
Just in case you were considering scrapping the e-mail delivery system in the wake of the news that e-mail is now dead:
When asked what online resource they would most likely sign up for/join to receive product information and promotional offers 47 percent said branded CPG e- newsletters, followed by branded CPG Web sites (39%) and online community/forum (14%).
What this means is that quality writing is selling and that it is not necessarily website marketing content that is doing it, but also newsletter content. If you are doing these jobs in house, it really pays to take care that you are producing professional results. Whether you think they do or not, people read what is on websites; even those obscure little pages that are lost behind so many links. Make sure that your website marketing content is up to standard, more people are online than ever before.
FREE Website Design & Website Development Price Quotes – Compare and Save!
Category: Website Marketing Content
- Add this post to Del.icio.us - Digg
No comments yet.
