Website Marketing Content and Wordpress, a Winning Combination
Writing by Brick Marketing on Wednesday, 6 of February , 2008 at 12:35 am
Website marketing content providers have long been singing the praises of Wordpress. Wordpress is geared towards our bread and butter, which is helping sites to rank. For a good rundown of exactly what Wordpress does, read the following passage from an article in SiteProNews:
The WordPress blog platform already has strong internal links and produces organic anchor text throughout the pages using breadcrumbs for titles in links in the navigation, deep links (from themed pages to ideal posts) and external links (links from other pages) as a result of your RSS feed.
When combined, these components increase the on and off-page optimization factors that push the sites global keyword density higher (the higher allinanchor relevance a site has the higher the ranking). Even if the blog is a subdirectory, your entire site gets stronger as a result.
Website Marketing Content Writing in Wordpress
How do you write website marketing content for the Wordpress platform? You write it the same way as you write for anything else. The key to writing for Wordpress is drawing a regular audience. You want people to subscribe to your feed and that means that you will need to make your work entertaining. It is a little different to the regular keyword rich website marketing content that most people push out.
As with any website marketing content writing, you want it to be keyword rich, but at the same time you do not want it to seem spammy. You want people to enjoy the content and that can mean making a few sacrifices in relation to keyword density. You can make up for that by producing a lot of material. You do not need to write a tome for every post, two hundred words ought to be enough. If you feel you can go longer, do so, but don’t push it out further than you are comfortable with writing. If you want to push a keyword further, write another post.
Wordpress allows you to make use of a few different features with your website content writing, use them. Use rich text editing functions, if your version of Wordpress does not have them, look them up. There are plenty of Wordpress tags that you can use to give your website marketing content a little more punch. Remember that you are writing website marketing content, not just search engine optimized content.
Category: Website Marketing Content
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