Local Online Advertising…submit to directories too
Writing by Nick Stamoulis on Thursday, 10 of April , 2008 at 2:35 pm
When planning your local online marketing campaign its important to include the search engines and also their local search; but don’t stop there. There is another key player out there.
Anyone that has a website has heard of directories, dmoz is a word that almost every website owner knows. Most even dream of being listed in it. Almost the same number of people know how frustrating the wait can be. But dmoz is not the only directory or even only type of directory you should pursue. Almost all of the search engines have a local directory that is separate from their local search. In addition to the search engines there are fast approaching a multitude of local business directories.
These directories are a kind of cross between the printed yellow pages and a search engine. They are designed to be search able by humans as well as search engines. Some will only allow the standard yellow pages information and others will allow you to build a mini site within their directory but all provide a valuable service to your site.
When the searcher goes to their search engine of choice these directories are another avenue to capture that person and bring them to your business whether online or offline. Unfortunately they are all a manual submission and can take time but most allow you a free ad even if its the minimal information, so definitely worth the time it takes to submit your site.
Category: Website Local Advertising
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