Google’s Huge News for the Website Local Advertising Industry

Writing by Brick Marketing on Thursday, 29 of November , 2007 at 2:49 am

Here is a story that has been causing a bit of a buzz in cyberspace lately. It has received coverage in all of the major news networks. Google has developed an algorithm that will allow the triangulation based on proximity to different cell phone towers. While triangulation is nothing new, the way it is being applied in this case is groundbreaking. You better believe that there are enormous advertising applications to this technology. The potential is huge, especially for Website Local Advertising.

This was in a recent article on Marketing Pilgrim:

Google Maps has long played nicely with GPS phones, using the built-in locator to center the map. Now even nonGPS phones can use this feature. Search Engine Land reports that the feature will use cell phone tower triangulation to automatically locate the user on maps.

Google’s new technology is big enough news on its own, but what it could mean for website local advertising is quite difficult to estimate. This could allow website local advertising linked to very precise location parameters to be placed on the maps that people view. If the use of the system takes off, and there is every reason to believe that it will considering how successful Google’s map technology has been on cell phones to date, then it brings a previously untapped mobile market into contact with website local advertising.

If you are interested in kick starting a website local advertising campaign, contact us at Brick Marketing. We offer professional advice and expertise at reasonable rates.

FREE Website Design & Website Development Price Quotes – Compare and Save!

Category: Website Local Advertising

• Add this post to Del.icio.us - Digg

No comments yet.