Website Lead Generation: Making Your Traffic Work For You

Writing by Brick Marketing on Wednesday, 16 of January , 2008 at 7:38 am

Website lead generation is a less fine science than many people give it credit for. The trick to website lead generation, as it is with a lot of website marketing technique, is to put yourself into the mind of a customer. Don’t put yourself into the mind of just any customer, you want to step into the shoes of the most technically inept website visitor that you can imagine. Your site should be geared to the lowest common denominator when it comes to computer aptitude. The fact is, many people were born and grew up before the Internet. While a large number of those people now brave the web, skill levels are quite often very basic.

Stick to basic themes

I am not saying that you should not have a slick color scheme. By all means go for it, but make sure that your customers are able to identify the links on any given page. There is room for variation on the standard blue, but make sure that links are identified at the very least with an underline (blue is better in most cases). I have seen sites where links are pale gray or other colors and bold instead of underlined. With most people this will work, but there are some that will not identify the links.

Make a site map that people can find

A site map will allow your traffic to find its way around your site more easily. It also allows search engines to better index your site. Both have benefits in the website lead generation department. If you have a truly enormous site, then the website map makes it easy for people to find their way through it, they are relatively simple to create and there are a few website tools that can help you with the process.

Spare a thought for the visually impaired

It is always a plus to keep things optimized for screen readers. While the vast majority of visitors to your site will be able to read it with their own eyes, there are people that can’t. Screen readers allow such people to interpret what is on the page. For this reason, it is always a good idea to provide accurate descriptions of your images. You don’t need to go overboard, just enough for people to understand what is in the picture. As a bonus, this will also optimize your images for image search. Additional traffic and goodwill can provide some welcome website lead generation. It takes two minutes to optimize an image and it is well appreciated when it is done.

Website Marketing Content has an enormous impact on Website Lead Generation

A common problem with websites is that webmasters forget that they are writing for people first and computers second. In chasing the top Google spots, many people overlook the fact that while search engines drive traffic, it is people that buy products. If your website search engine optimization is too obvious; if your content is too spammy, people will leave without buying. Keeping the quality up will boost website lead generation potential.

Category: Website Lead Generation

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