Website Lead Generation: Identifying Strengths, Weaknesses and Opportunities

Writing by Brick Marketing on Monday, 11 of February , 2008 at 10:28 am

If you are in the business of website marketing, then website lead generation is probably one of your biggest focuses. A lead is a website visitor that converts to a sale. Website lead generation is the science of making website sales, but it is a rough science at best. There are plenty of different ways to go about improving website lead generation and this post is not about that, it is about analyzing your website lead generation performance and identifying areas that can be improved.

There is a range of analysis software that can be implemented and in order to really have a deep look at your site, you are going to need some. Free analytics services probably won’t give you the depth of information you require, but if you do not have much of a budget, they can help. If you do have the money, go for a professional service, you will get a great deal more information.

All websites perform differently, so it is quite difficult to give percentages in relation to website lead generation. The trick to your traffic analysis is not to compare your website to other websites but to compare pages of your website to other pages of your website. You need to identify the paths that people are taking through your site and the pages that they are stopping on when they buy. Your most popular sales pages might not necessarily be resulting in all of that great website lead generation, the path through your site is more likely responsible. You need to identify the paths that people take through your site that lead to sales and find out what pages, if any, are having that increased benefit to your website lead generation.

The next step that you need to take is to identify the paths that are not successful in generating leads. Look very carefully at the pages that are not converting to sales. What is it that makes them a dead end, why are they failing at website lead generation. If you can identify any apparent weaknesses, deal with them.

There are always plenty of new opportunities when it comes to website lead generation. You can identify these opportunities based upon the strengths and weaknesses of your own website and those of others. Check out your successful competitors and emulate what you can. If they have been in business a while, chances are that they are getting the website lead generation side of their website management down.

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Category: Website Lead Generation

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