Website Lead Generation: Converting more Traffic
Writing by Brick Marketing on Saturday, 2 of February , 2008 at 11:15 pm
Website lead generation has less to do with the amount of traffic than it does with the quality of traffic that finds its way to your site. Today we are going to address some ways that we can improve website lead generation levels and hopefully make some more sales from our web marketing sites. The first thing that we need to do is to identify the methods by which traffic finds a website.
There are three types of search that a person is likely to come to your site by; text, video and image. Of these three search types, which is most likely to convert? Put yourself inside the mind of a web surfer and the answer becomes quite obvious. Text searches are most likely to convert, with video perhaps coming second. Image searchers are hit or miss. A good number of people do image searches looking for pictures, not information and not products. It pays to keep images optimized, but they fall quite far behind the other types of searches. The reason why image searches are less likely to yield website lead generation results is simple. In most cases, images do not contain information. If someone is looking for a product, an information type search is the most common. Images and video do have a part to play, but generally text searches are the front line when it comes to website lead generation. Therefore it is, in most cases, best to focus your search engine optimization efforts on text first and worry about any unoptimized images or videos later.
Search engine optimization is a great way to bring in more traffic, but where they land crucial to converting leads. If your website marketing content is slapdash, then you will find that your sales suffer. Using analytics it is possible to identify the key pages on your site and the paths that most of your visitors take. Take the time to polish the writing and presentation of these pages and your should start to see results.
Becoming a social marketer is a great way to boost your website lead generation potential. Social bookmarking sites are a great way to market your site and to get people to visit. If you are not sure what social bookmarking sites are worth using, you should probably start off with one or two and work your way up from there. Del.icio.us would probably be the best place to start.
Visit other sites and stay on top of the latest trends in website lead generation. Website lead generation is a rough science at best, and works mostly by combining numerous well established techniques.
Category: Website Lead Generation
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