How Duplicate Content can Kill your Website’s Lead Generation Potential
Writing by Brick Marketing on Monday, 3 of December , 2007 at 8:33 am
By now we all know what duplicate content is capable of in terms of reducing search relevancy. It is poisonous for your search engine performance. Failing to appear in the top search results will kill your website lead generation
potential faster than anything else will. What you may not know is that some search engines are stricter on duplicate content than others. Recent changes at MSN Live Search have seen duplicate content aggressively filtered out.
For bloggers that write original material, this is a good thing, but for some affiliate marketers that rely on duplicate material this is very bad news. There are legitimate reasons for having duplicate content on a website, but the fact is that it is not feasible to change rules for exceptions. Filtering out duplicate content is designed to remove scraper sites from search results.
What can you do if you have some duplicate content on your site and want to maintain website lead generation potential? Web Marketing Pro’s Brian Turner recommends, “editing the content at the block text level to help make the content more original.”
If you are worried about how these new duplicate content rules are going to affect the performance of your site, in relation to website lead generation or other matters, contact Brick Marketing for professional advice.
FREE Website Design & Website Development Price Quotes – Compare and Save!
Category: Website Lead Generation
- Add this post to Del.icio.us - Digg
No comments yet.
