Broadband Changes in Asia Make Bandwidth Intensive Website Improvements Possible

Writing by Brick Marketing on Friday, 4 of January , 2008 at 11:12 pm

Broadband uptake is on the increase in the Asia-Pacific region. While this is not exactly breaking news, some figures paint a surprising picture of the scope of broadband penetration in Asia. The article has some interesting information for website marketers, especially as many people choose to make website improvements that require broadband speeds in order to be enjoyed.

Broadband access in the Asia-Pacific region has seen significant growth in the past decade, as operators have upgraded their networks in preparation of future demand for high bandwidth services according to a new study from ABI Research.
Broadband Adoption Rising In Asia

The study focuses on fiber to the home (FFTH) and finds that different markets within the region are currently in very different stages of broadband growth. ” While broadband adoption is increasing within APAC, growth is not homogeneous across all countries in the region,” says research analyst Serene Fong.

“For instance, Hong Kong is one of the early adopters of FTTH and has the largest FTTH household penetration, currently 21%. On the other hand, countries such as China and India are still struggling to encourage greater broadband usage.” For now, most FFTH is still in the more developed countries within the region including Hong Kong, Japan and South Korea.

How does this apply to website marketing? It establishes just how rich your websites can be and thus the website improvements that you can make without sucking up too much customer bandwidth. Video for instance requires a large amount of bandwidth and might cause a site to run too slowly on a dial up connection as too can sites that are swamped with flash. When making your website improvements, it is now possible to include some heavy media, but it would still be recommended that you provide a low bandwidth option. You do not need to necessarily hold off on bandwidth heavy website improvements. Broadband penetration is now great enough that you do not have to worry too much about the compression of your images. It may soon be the case that you don’t have to worry about running video directly from your site. 21% of Hong Kong is a massive market and penetration in Korea and Japan is huge.

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Category: Website Improvements

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