Website Branding or Bust
Writing by Brick Marketing on Monday, 4 of February , 2008 at 9:41 am
There was an interesting blurb on SEO Book today that I thought was worth repeating:
As large media sites open up to user generated content they are going to keep losing brand and value to niche channels owned and operated by people who are so passionate about their subject that their brands have purpose and lasting value.
You might disagree with this, but think about it, are people going to keep supporting massive online retailers when they have highly focused niche suppliers to connect with? While some might argue that it is getting tougher for the little guy (and it is by the way), future trends might be a little different. If you take a look at enthusiast websites, you can see that a lot more of them are selling than ever before. In some of these cases they are drop shipping or mere affiliates in large retail networks, but a good number of them are selling their own merchandise and their website branding is getting better, much better.
Niche channels are the way of the future, especially as social networks feature more heavily in online retail. If your website branding is not up to scratch, it will be very easy to fall by the wayside.
Category: Website Branding
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