Website Branding, Invest in a Quality Logo
Writing by Brick Marketing on Friday, 25 of January , 2008 at 9:51 am
Website branding encompasses various aspects of a site’s unique and defining characteristics. Everything from the choice of colors to the style of a site can be part of its branding. Even the domain name is part of the brand. When it comes to website branding, one thing that is commonly overlooked and underplayed is the website logo. Why do so many people skimp when it comes time to create a logo? I have a few theories, but I think in most cases, this is how it happens.
These days, it is possible to put together a website with very little effort and very little expertise. With a little practice, anyone can install a functioning script. There are hundreds of thousands of free templates out there that can be tweaked ever so slightly to become part of a brand. The vast majority of webmasters are do it yourselfers. They have figured out that they do not need to pay a great deal of money for a simple website. They can get their blog or their content management system up and running without calling in the pros. Many of them have an idea about website branding and can handle the basics. They can come up with a great uniform color scheme, they can procure a domain name that has a bit of zap, and they can set the tone of their site to make it their own. It all takes a lot of time but costs a relatively small amount of money.
The website logo gets overlooked as a part of the website branding process because most people are not able to create their own attractive logo. This is a shame, because a good logo has so many other uses. You can use it for signage, stationary and business materials as well. Your logo does not need to be limited to mere website branding; it can become a part of your total brand as well. So what if it costs a few bucks, it is a worthy investment.
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Category: Website Branding
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