Website Branding, Domain is Still King
Writing by Brick Marketing on Tuesday, 29 of January , 2008 at 2:39 am
Choosing the right domain or domains for your product is one of the most important aspects of your website branding. Sure, people can find their way to obscure websites, but it will be tough for them to find their way back if your domain is difficult to remember. Here are a few quick domain name tips to help you with the process of website branding.
- Choose the right domain extension. The big domain extensions are dot com and dot net. Other extensions have yet to really take off. One that you might want to consider if you offer a lot of video content, however, is dot TV.
- Cover as many domain extensions as possible. You don’t need to worry about the non-core domain extensions, but try to snap up the dot com, dot net, dot org and dot info if they become available. The more of these you have the better for your website branding.
- Choose simple domain names. Most one word domain names are taken and cost big bucks to acquire. You can still find plenty of good two and three word options out there. Here is a tip, blend two words together to make your own word. If it is catch and intuitive, people will remember it and it will be a real boost to your website branding.
- Choose many and choose often. Once your website takes off, you can make a bigger effort with your website branding. Purchase related domain names as they become available.
- Choose content appropriate for the domain name extension. This is more about image than about website branding. A business related website should be dot com or dot net. If you have an informational blog to go along with your website use dot info and if you have a ton of video content that you want to share, you can use dot TV. Having multiple domain names lets you keep everything on top level domains.
Domain names are a crucial part of your website branding, do the right thing and you will be able to build a powerful brand.
Category: Website Branding
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