Website Branding, a Valuable Website Improvement
Writing by Brick Marketing on Sunday, 17 of February , 2008 at 7:12 pm
It is hard to place a value on website branding, as it is very difficult to see whether or not it pays off. There are no figures that can be quoted as to average earnings which we can attribute to website branding. Website branding could produce 5% growth, it could produce 10% growth and it could just as likely produce nothing. There is one thing that can be said for certain, it is not going to lose you any more money than it costs to incorporate in your website.
Despite there being no guarantees of benefits from website branding, most people will contend that a well branded website looks professional. With the right type of website branding, a site can attract more traffic and perhaps get a few more leads. Whereas many of the changes that people make to their websites are to accommodate search engines, website branding is purely for people. You might call it a type of human optimization.
If you are not sure where to begin with your website branding, you might want to start with a good logo, or better yet a header image. This is something that many webmasters attempt to do by themselves. Instead of doing it yourself, you might want to try outsourcing it. Professionals often achieve much better results than those that merely dabble. A professionally designed logo can set you back anywhere in the region of $100-$500, and a header would be in the upper area of that price range up to a little more depending on the options that you choose.
Beyond site logos and headers, you might wish to start locking in domain names that are related to your brand. This is often a long term process as some domain names can be quite expensive. Start acquiring them as you get the opportunities. There are monitoring services that can help you to do this.
The biggest and most drastic change that you can make in order to accommodate your website branding is to do a ground up site redesign. In this way you can incorporate your website branding into every aspect of your site. The cost of this website branding improvement will ultimately depend on how far you want to go with it, the size of your site and how easy it is for you or your designer to incorporate changes into your website. Altering a CMS is very easy, but a large website can be difficult.
For many businesses, website branding is a process that is very much a part of their growth. Website branding imparts a professional image on a company, which can make the difference between surviving and thriving. If you have not addressed the issue of website branding, maybe it is time.
Category: Website Branding
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