Website Advertising News, Google Video Ads Receive a Cold Reception
Writing by Brick Marketing on Saturday, 16 of February , 2008 at 10:59 pm
People are moved by Google’s attempt to obtain more website advertising market share, but not in the way that Google would hope. The word that continues to be bandied about is greedy. While it could be argued that Google is a greedy company, you have to admit that they have always been the company to preempt new trends. If Google did not get the jump on video in website advertising, someone else would have and if there is one thing that Google is bad at, it is coming second.
According to Andy Beal of Marketing Pilgrim:
There’s really no other way to dress this up. Google’s decision to test video ads as part of its normal search results is based on nothing other than greed. Period.
That said, can anyone say they wouldn’t do the same? After all, Google is dominant, has no real competitors, and is under pressure from Wall Street to explore new ways to maintain its revenue growth.
There are two ways to look at this latest website advertising move from Google, one is that they are just plain greedy and want more, more and even more of the website advertising pie. To their competitors, this would certainly seem to be the case. If they can find a way to wrestle away website advertising customers from their competitors, of course they are going to do it.
I tend to view this as less indicative of Google’s greed than it is representative of the innovativeness of the company. What Google has done from the very beginning is to create trends rather than follow them. Video in website advertising could be more about covering their bases in case it becomes the next big thing than being greedy. Google got to where they are today by recognizing trends before they develop and you can bet that they are going to strive to continue to do so well into the future, lest they fall by the wayside like the number two search engine has of late. With video becoming an ever more present part of the Internet experience, it is only natural that it finds its way into website advertising.
Category: Website Advertising
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