Internet Advertising Breaks the $25.5B Barrier in the U.S.

Writing by Brick Marketing on Wednesday, 13 of February , 2008 at 5:59 pm

Over the year of 2007, Internet advertising went up a total of 27% over the previous year. While Internet advertising is up, Google’s market share is down a little in the fourth quarter of 2007. According to Web Pro News:

For the entire year 2007, online ad revenue grew 27 percent year over year to $25.5 billion.

IDC said that Google’s net U.S. market share dropped for the first time in two years because of a slow down in growth in domestic fourth quarter sales. Google’s net U.S. advertising market share decreased 0.5 percentage points to 23.7 percent last quarter compared to 3Q07.

Google still has a commanding lead in Internet advertising, but things at Microsoft are looking up. Microsoft is a relatively new contender in Internet advertising, however, they have managed to wrestle valuable points away from Google of late and should they manage to take control of Yahoo, they will be a force to be reckoned with.

For website marketers, continued growth in Internet advertising tells us two things, there is still some confidence in the market despite an apparently looming recession and that retailers are seeing benefits from their Internet advertising. If people are buying less, that factor is being muted by the fact that more people are researching their purchases over the Internet. While this is not necessarily good news for the economy, it is good news for those of us in our web-based micro-economy. As long as Internet advertising maintains a healthy level, it will be business as usual for website marketers.

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Category: Website Advertising

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