http://websitemarketingjournal.com Blog about Website Marketing Wed, 11 Jun 2008 16:17:32 +0000 http://backend.userland.com/rss092 en When planning your local online marketing campaign its important to include the search engines and also their local search; but don’t stop there. There is another key player out there. Anyone that has a website has heard of directories, dmoz is a word that almost every website owner knows. Most ... http://websitemarketingjournal.com/website-marketing/website-local-advertising/local-online-advertising%e2%80%a6submit-to-directories-too/04/10/2008/ Think of your website as a sales brochure. It will be the least expensive sales brochure you ever purchase if you do it yourself and do it correctly. Think about it, for about $60 per year you can have a permanent brochure that is accessible 24/7 by anyone in the ... http://websitemarketingjournal.com/website-marketing/website-improvements/website-copywriting-the-least-expensive-sales-material-you-will-ever-develop/03/20/2008/ When it comes to website improvements a simple template can go a long way. Too many people try to build a website around some complex code that just gets in the way of the search engines. You want to keep it simple. Java is cool and Flash can give your ... http://websitemarketingjournal.com/website-marketing/website-improvements/website-improvements-invest-in-a-good-template/03/05/2008/ As of last month, over 54% of internet users use one of the many versions of Internet Explorer while roughly 38% of users use Firefox. Do these numbers indicate which browser is a better choice for you to use on a daily basis? For the first time since the internet ... http://websitemarketingjournal.com/website-marketing/website-marketing-tools/firefox-versus-internet-explorer/02/25/2008/ We have sung the praises of Drupal as one of the top website management tools quite a lot lately, but it needs to be pointed out that the platform is only as good as the modules that you install. If you are running Drupal, there are a few modules ... http://websitemarketingjournal.com/website-marketing/website-marketing-tools/website-management-5-drupal-modules-you-cant-do-without/02/20/2008/ Drupal is one of the most complete website management tools I have had the pleasure of using to date. It is a content management system that runs the full gamut of functions that you are going to need for a website. It is free to use, which generally ... http://websitemarketingjournal.com/website-marketing/website-marketing-tools/website-management-tools-drupal-making-it-work-for-you-part-i/02/19/2008/ So you want to monetize your site by putting some ads up there, great. How do you get started? The simple answer for a lot of people is to open an AdSense account. AdSense is certainly the biggest website advertising solution for publishers, but I do not ... http://websitemarketingjournal.com/website-marketing/website-advertising/earning-from-website-advertising-with-yahoo/02/18/2008/ It is hard to place a value on website branding, as it is very difficult to see whether or not it pays off. There are no figures that can be quoted as to average earnings which we can attribute to website branding. Website branding could produce 5% growth, ... http://websitemarketingjournal.com/website-marketing/website-branding/website-branding-a-valuable-website-improvement/02/17/2008/ People are moved by Google's attempt to obtain more website advertising market share, but not in the way that Google would hope. The word that continues to be bandied about is greedy. While it could be argued that Google is a greedy company, you have to admit that ... http://websitemarketingjournal.com/website-marketing/website-advertising/website-advertising-news-google-video-ads-receive-a-cold-reception/02/16/2008/ Here is a bit of search engine optimization news that is interesting but not all that exciting. People are now, on average, entering in four keywords for their search terms. What does this mean for search engine optimization? It means that our customers are getting more creative ... http://websitemarketingjournal.com/website-marketing/website-search-engine-optimization/search-engine-optimization-news-the-average-search-string-is-now-four-words/02/15/2008/ If you are still not sure whether or not you want to invest in some serious website search engine optimization, take a look at the following passage which appeared on Andy Beal's Marketing Pilgrim today: While paid search is still the top tactic for internet marketers, more competition and higher costs ... http://websitemarketingjournal.com/website-marketing/website-search-engine-optimization/website-search-engine-optimization-shows-healthy-returns/02/14/2008/ Over the year of 2007, Internet advertising went up a total of 27% over the previous year. While Internet advertising is up, Google's market share is down a little in the fourth quarter of 2007. According to Web Pro News: For the entire year 2007, online ad revenue ... http://websitemarketingjournal.com/website-marketing/website-advertising/internet-advertising-breaks-the-255b-barrier-in-the-us/02/13/2008/ The beauty of website marketing as a business is that you can literally take it with you wherever you go. To ensure that your website marketing venture is truly mobile, you will need to make some sacrifices and perhaps a few compromises, but it can be done very easily. Mobilizing ... http://websitemarketingjournal.com/website-marketing/website-marketing/website-marketing-on-the-move-part-i/02/12/2008/ If you are in the business of website marketing, then website lead generation is probably one of your biggest focuses. A lead is a website visitor that converts to a sale. Website lead generation is the science of making website sales, but it is a rough science at ... http://websitemarketingjournal.com/website-marketing/website-lead-generation/website-lead-generation-identifying-strengths-weaknesses-and-opportunities/02/11/2008/ I could have titled this article, "Why you Need Website Advertising to Promote your Business." Website advertising is a certain way to get your website noticed and can achieve results much faster than would be possible with an organic marketing campaign. Whereas an organic marketing campaign can take ... http://websitemarketingjournal.com/website-marketing/website-advertising/website-advertising-do-you-need-it-and-does-it-work/02/10/2008/ Keywords are at the heart of keyword rich content and play a big part in website search engine optimization. Choosing the right keywords for your keyword rich content can mean the difference between success and failure in your organic marketing. How does one go about choosing keywords for ... http://websitemarketingjournal.com/website-marketing/website-search-engine-optimization/website-search-engine-optimization-basics-choosing-keywords/02/09/2008/ We are going to go right back to basics on website search engine optimization here. If you are a seasoned website search engine optimization veteran, you might wish to weigh in with a few of your own ideas. What is website search engine optimization? The term, "website search engine ... http://websitemarketingjournal.com/website-marketing/website-search-engine-optimization/website-search-engine-optimization-boost-your-search-relevance-to-increase-your-earnings/02/08/2008/ Writing articles to submit to various sites around the web is a great way to build links to a website and thus improve your search engine ranking. According to an article on SiteProNews: Not only do you help build backlinks, but you contribute to your community, and make a name ... http://websitemarketingjournal.com/website-marketing/website-search-engine-marketing/boost-your-search-engine-ranking-with-great-articles/02/07/2008/ Website marketing content providers have long been singing the praises of Wordpress. Wordpress is geared towards our bread and butter, which is helping sites to rank. For a good rundown of exactly what Wordpress does, read the following passage from an article in SiteProNews: The WordPress blog platform already ... http://websitemarketingjournal.com/website-marketing/website-marketing-content/website-marketing-content-and-wordpress-a-winning-combination/02/06/2008/ There are many people that are wondering what will happen to the Yahoo! brand under Microsoft's ownership. According to Microsoft, it is not going to go anywhere. "We love the Yahoo! Brand," says Microsoft, so it looks like it is here to stay. I tend to agree with ... http://websitemarketingjournal.com/website-marketing/website-branding/yahoo-under-microsoft-what-about-the-brand/02/05/2008/